Why do you need a loyalty programme
Loyalty programmes help retain customers and encourage loyalty and repeat purchase. You can effectively increase the number of existing and new customers visiting your store as consumers basically want to get a “bargain”. Sales will improve because most customers are reluctant to let the reward accrued go to waste.
Business benefits include:
▪ Retain existing customers
▪ Acquire new customers
▪ Move customers up segment
▪ Increase customer life time value
▪ Build relationship and brand awareness
▪ Create brand advocates
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